branding + website
audience
property owners seeking a luxury, personalized experience
principles
caters to France-based clients with a bilingual team
tone of voice
insightful
well-versed
approachable
luxurious, but not boring
Parc Management wanted a brand identity that dripped with luxury without the plain, and often boring, color palette (think beige, gray, black, white).
​
This branding is a great example of keeping with that elevated, high-end look and feel paired with unique design elements and an eye-catching color palette.
bringing Europe to Detroit
Part of Parc's biggest offerings is having a healthy amount of France-based clientele. Because of this, many French property owners seek them out for their knowledge and ability to communicate in French.
​
In order to bring this part of their business to their branding, I wanted their logo to represent their clientele as well as the day-to-day work they do. Therefore, I created a European-style door.
+ branding
+ website
audience
property owners seeking a luxury, personalized experience
specialty
caters to France-based clients with a bilingual team
tone of voice
insightful
well-versed
approachable
+ branding
+ website
property owners seeking a luxury, personalized experience
audience
caters to France-based clients with a bilingual team
specialty
insightful
well-versed
approachable
tone of voice
parlez-vous francais?
As mentioned, a large part of Parc Management's clientele are French speaking. It was important to the brand to be able to bring language accessibility to both English and French speakers.
​
Their website has a button that will transition the site from English to French (and vice versa).
Parc Management wanted a brand identity that dripped with luxury without the plain, and often boring, color palette (think beige, gray, black, white).
​
This branding is a great example of keeping with that elevated, high-end look and feel paired with unique design elements and an eye-catching color palette.
luxurious, but not boring
Part of Parc's biggest offerings is having a healthy amount of France-based clientele. Because of this, many French property owners seek them out for their knowledge and ability to communicate in French.
​
In order to bring this part of their business to their branding, I wanted their logo to represent their clientele as well as the day-to-day work they do. Therefore, I created a European-style door.
bringing Europe to Detroit
the details •
As mentioned, a large part of Parc Management's clientele are French speaking. It was important to the brand to be able to bring language accessibility to both English and French speakers.
​
Their website has a button that will transition the site from English to French (and vice versa).
parlez-vous francais?
