branding + website
audience
property owners seeking a luxury, personalized experience
principles
caters to France-based clients with a bilingual team
tone of voice
insightful
well-versed
approachable
luxurious, but not boring
Parc Management wanted a brand identity that dripped with luxury without the plain, and often boring, color palette (think beige, gray, black, white).
This branding is a great example of keeping with that elevated, high-end look and feel paired with unique design elements and an eye-catching color palette.
bringing Europe to Detroit
Part of Parc's biggest offerings is having a healthy amount of France-based clientele. Because of this, many French property owners seek them out for their knowledge and ability to communicate in French.
In order to bring this part of their business to their branding, I wanted their logo to represent their clientele as well as the day-to-day work they do. Therefore, I created a European-style door.
+ branding
+ website
audience
property owners seeking a luxury, personalized experience
specialty
caters to France-based clients with a bilingual team
tone of voice
insightful
well-versed
approachable
+ branding
+ website
property owners seeking a luxury, personalized experience
audience
caters to France-based clients with a bilingual team
specialty
insightful
well-versed
approachable
tone of voice
parlez-vous francais?
As mentioned, a large part of Parc Management's clientele are French speaking. It was important to the brand to be able to bring language accessibility to both English and French speakers.
Their website has a button that will transition the site from English to French (and vice versa).
Parc Management wanted a brand identity that dripped with luxury without the plain, and often boring, color palette (think beige, gray, black, white).
This branding is a great example of keeping with that elevated, high-end look and feel paired with unique design elements and an eye-catching color palette.
luxurious, but not boring
Part of Parc's biggest offerings is having a healthy amount of France-based clientele. Because of this, many French property owners seek them out for their knowledge and ability to communicate in French.
In order to bring this part of their business to their branding, I wanted their logo to represent their clientele as well as the day-to-day work they do. Therefore, I created a European-style door.
bringing Europe to Detroit
the details •
As mentioned, a large part of Parc Management's clientele are French speaking. It was important to the brand to be able to bring language accessibility to both English and French speakers.
Their website has a button that will transition the site from English to French (and vice versa).
parlez-vous francais?
