branding + social + print collateral + website
positioning
nostalgic, right around the corner, family owned pizza shop
principles
handmade
bold
nostalgic
unique
tone of voice
community- focused
trustworthy
casual
not-too-serious
Holly Rosebrugh Photography is a bold wedding photographer capturing each memorable moment. This brand is meant to stand out and inspire.
+ branding
+ social
+ website
words to live by
Capturing The Moments You Dream Of
principles
bold
playful
modern
audience
couples and families looking to freeze precious moments in time in a bold, dramatic style.
diving into the fix
Leaning into the goals, values and audience of Tania's Pizza, I was able to home in on their brand positioning, brand principles and tone of voice.
Using their previous logo as a jumping off point, I began by simplifying the bits that did not serve a strategic or creative purpose.
A logo suite was developed for use across many mediums relevant to Tania's Pizza: store signage, product packaging, social media, web, etc.
understanding the problem
Tania's Pizza has been around since the 80's and, unfortunately, their branding had not caught up to 2024. The struggle was to appeal to the younger, newer pizza-lovers while keeping that spark that made them a community staple.
They had gotten a new logo, but it did not give them room to grow and flex as a brand as it was a single logo. This new logo was busy, unnecessarily complicated and did not speak to their values. However, Tania's Pizza liked the direction the logo could have gone with a proper strategic and creative approach
making the brand unique
Something that is very unique to Tania's Pizza is their stuffed pizza offering. Not only is this unique in itself, but Tania's Pizza lovers know very well their cheesy smiley face added to a pie.
Knowing this beloved signature, I knew I had to bring this to the branding.
From here, I developed a logo mark embodying the signature cheesy smile slice.
=)
When starting this project, I did some research (as I always do) into what was the industry standard in branding for this category: Wedding Photography. Unsurprisingly, I saw a lot of pink, baby blue, wispy lettering and wedding rings.
I knew we had to stray far away from this in order to make an impact.
Fast forward: the bold, dramatic, abstract visual identity was created. By using a fat typeface, rich colors and hard lines Holly Rosebrugh Photography is able to bring a unique personality to wedding photography.
standing out
website refresh
Once the branding was completed, I went to work on the website. Previously, Holly Rosebrugh Photography had a simple website that didn't do the brand justice. I had to change that.
The new website is bright and playful, but offers clarity on services and pricing while directing visitors to inquire.
You can see it live here!
the old logo •
The pop of pure white is harsh and feels too new rather than nostalgic.
We can spice up a graphic to bring a little more life into the logo and create something unique.
Too many details and typefaces can make a logo feel busy when we are trying to represent the clean, homemade characteristic.
Color pairings with enough contrast will be crisp and bold.
An important aspect to the visual identity was to make it cohesive with the photography itself. Because a wedding photographer is going to want to show off their photos, right? But we have to make it make sense.
For Holly Rosebrugh Photography, using the camera flash is a huge part of the photo style. So, I created a little flash shape to incorporate throughout the visual identity.
You can see it as a brand mark and as a graphic asset as well as tucked into the primary logo.
flash photography
