branding + social + website
words to live by
Capturing The Moments You Dream Of
principles
bold
playful
modern
audience
couples & families looking to freeze precious moments in time in a bold, dramatic style.
+ branding
+ social
+ website
words to live by
Capturing The Moments You Dream Of
principles
bold
playful
modern
audience
couples and families looking to freeze precious moments in time in a bold, dramatic style.
diving into the fix
Leaning into the goals, values and audience of Tania's Pizza, I was able to home in on their brand positioning, brand principles and tone of voice.
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Using their previous logo as a jumping off point, I began by simplifying the bits that did not serve a strategic or creative purpose.
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A logo suite was developed for use across many mediums relevant to Tania's Pizza: store signage, product packaging, social media, web, etc.
standing out
When starting this project, I did some research (as I always do) into what was the industry standard in branding for this category: Wedding Photography. Unsurprisingly, I saw a lot of pink, baby blue, wispy lettering and wedding rings.
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I knew we had to stray far away from this in order to make an impact.
​
Fast forward: the bold, dramatic, abstract visual identity was created. By using a fat typeface, rich colors and hard lines Holly Rosebrugh Photography is able to bring a unique personality to wedding photography.
website refresh
Once the branding was completed, I went to work on the website. Previously, Holly Rosebrugh Photography had a simple website that didn't do the brand justice. I had to change that.
​
The new website is bright and playful, but offers clarity on services and pricing while directing visitors to inquire.
​
You can see it live here!
flash photography
An important aspect to the visual identity was to make it cohesive with the photography itself. Because a wedding photographer is going to want to show off their photos, right? But we have to make it make sense.
​
For Holly Rosebrugh Photography, using the camera flash is a huge part of the photo style. So, I created a little flash shape to incorporate throughout the visual identity.
​
You can see it as a brand mark and as a graphic asset as well as tucked into the primary logo.
When starting this project, I did some research (as I always do) into what was the industry standard in branding for this category: Wedding Photography. Unsurprisingly, I saw a lot of pink, baby blue, wispy lettering and wedding rings.
​
I knew we had to stray far away from this in order to make an impact.
​
Fast forward: the bold, dramatic, abstract visual identity was created. By using a fat typeface, rich colors and hard lines Holly Rosebrugh Photography is able to bring a unique personality to wedding photography.
standing out
website refresh
Once the branding was completed, I went to work on the website. Previously, Holly Rosebrugh Photography had a simple website that didn't do the brand justice. I had to change that.
​
The new website is bright and playful, but offers clarity on services and pricing while directing visitors to inquire.
​
You can see it live here!
the details •
A flash shape to represent the photography style
The type details that make the logo unique and interesting
The swash on the "y" matches the "g" for consistency and quality
A complementary typeface for "photography" to elevate the logo
An important aspect to the visual identity was to make it cohesive with the photography itself. Because a wedding photographer is going to want to show off their photos, right? But we have to make it make sense.
​
For Holly Rosebrugh Photography, using the camera flash is a huge part of the photo style. So, I created a little flash shape to incorporate throughout the visual identity.
​
You can see it as a brand mark and as a graphic asset as well as tucked into the primary logo.
flash photography
