Ten South is a country club restaurant that caters to the wine aficionado. This restaurant is a marriage of the traditional elements of wine bottle labels with the modern look and feel of a downtown restaurant.
+ branding
+ print collateral
a not-stuffy wine bar with chic and modern flair
vibe
Toast Every Day
words to live by
friendly
charismatic
celebratory
tone of voice
branding + print collateral
vibe
a not-stuffy wine bar with chic and modern flair
words to live by
Toast Every Day
tone of voice
friendly
charismatic
celebratory
for the wine lovers
Ten South is a country club restaurant catering to its wine-loving members. The majority of members at this country club indulge themselves in the world of wine. They came to me letting me know this is the basis of their restaurant concept but wanted to shy away from a traditional wine bar look and feel.
it's the little things
The Ten South concept and tagline is: Toast Everyday. The idea that you don’t need to make a reservation to this restaurant just for a special occasion – it welcomes you every day and every day there is something to toast.
Bring a friend, relative or a colleague and have a few bites and drinks. Say “cheers” to getting through a Tuesday. Clink glasses just because. Ten South is here for you to celebrate simple, small, everyday things.
“Toast Everyday” is used throughout the branding to emphasize who Ten South is.
Ten South is a country club restaurant catering to its wine-loving members. The majority of members at this country club indulge themselves in the world of wine. They came to me letting me know this is the basis of their restaurant concept but wanted to shy away from a traditional wine bar look and feel.
They wanted their members to know they are focused on serving wine but if you didn’t prefer a glass of red, you would still enjoy your time here.
I began to develop mood boards and ideas that were fresh and lively to invoke an approachable and welcome environment. The Ten South Primary logo consists of a classy, sans serif typeface intertwined with a handwritten script.
The design style takes inspiration from traditional wine bottle labels by layering stamps, handwritten notes and markings that bring depth to the brand.
for the wine lovers
+ branding
+ print collateral
vibe
a not-stuffy wine bar with chic and modern flair
words to live by
Toast Every Day
tone of voice
friendly
charismatic
celebratory
The Ten South concept and tagline is: Toast Everyday. The idea that you don’t need to make a reservation to this restaurant just for a special occasion – it welcomes you every day and every day there is something to toast.
Bring a friend, relative or a colleague and have a few bites and drinks. Say “cheers” to getting through a Tuesday. Clink glasses just because. Ten South is here for you to celebrate simple, small, everyday things.
“Toast Everyday” is used throughout the branding to emphasize who Ten South is.
it's the little things
the inspiration •
Pulling elements from traditional wine labels.
Adding a touch of "downtown restaurant chic" to the design elements.
Marrying two opposing styles to add depth and character to the look and feel.
